More than that, Bristol Pound CIC has a new desire: to foster community spirit and move towards a more circular economy that helps people to be more than consumers in a market economy. To do this, the initiative proposes to set up a system of tokens that would recognise and count various pro-social and pro-environmental actions, but would have no financial value. The idea would be to encourage people to help one another, reduce resource use and waste, for example by sharing equipment (e.g. tools) and using low carbon ways of getting around. Each member would have an account on the Bristol Pay app through which their involvement in the community would be displayed and, optionally, shared. The app is said to be designed to be fun, and the tokens can be seen as a form of social reputation currency - in the same way as ‘likes’ on Facebook posts or Uber scores. On a city level, it would be possible to estimate the scale of all these activities and to see the city being transformed to be more socially and environmentally conscious.
Importantly, the data collected through the both the payment transactions and the tokens would not be used for advertising purposes, as is usually the case with social media platforms and the likes of Google, but would be anonymized and used to help planning to deliver Bristol’s One City Plan with its environmental and social objectives. Finally, the Bristol Pay project is thinking big and has the ambition to create a system that can be replicated in cities across the UK and beyond.
The Bristol Pay platform is currently still under construction, and would initially function as a pilot project if financial partners are found in time. When this project is successfully launched, it is hoped that it will be able to fulfill its objectives, thereby alleviating environmental and social problems, and contribute to build a sustainable future for all.